Goals and Benefits
The ‘International Executive MBA - Tourism and Leisure Management‘ is a postgraduate master programme focusing on the tourism and leisure industry. It combines essential knowledge in general management with industry specific know-how and the tools necessary to manage a position of responsibility in the tourism and leisure industry successfully.
The programme covers all relevant disciplines of general management and specializes in the specific characteristics of the tourism and leisure industry in a unique way. Participants are prepared to take over positions of responsibility and to deal effectively with the challenges of a rapidly growing and constantly changing industry.
The course director, Prof. Dr. Harald Pechlaner, guides the programme and its content. His academic knowledge and practical experience ensure that the programme remains up-to-date and continues to evolve, thus keeping it at the forefront of tourism and leisure management training.
Venues
The international approach of the programme is, amongst other aspects, provided by the venues of the MBA programme which are located in four countries on two continents:
- Salzburg (Austria): University of Salzburg and SMBS
- London (United Kingdom): Westminster University
- St.Gallen (Switzerland): Malik Management Zentrum St. Gallen AG
- Vancouver (Canada): Simon Fraser University
- Moscow (Russia): Lomonosov State University
Target groups
Target groups are professionals, employees, and entrepreneurs alike who are currently in or about to take over a management position in the field of tourism and leisure in areas such as:
- Hotel industry, hospitality, F&B
- Meetings, incentives, events, well-being, culture, sports, gambling
- Tour operations, travel agencies, transportation, cruise ship industry, tourism organisations
- Consulting, research, e-tourism, training, education
At a glance
- Program Start: 15th October 2012
- Duration: 4 terms with 8 modules (each lasting 8-10 days) over a period of 2 years
- Programme Fee: EUR 25,200.00 payable in four amounts. The stated amount is inclusive of examination fees and administrative costs. No taxes to be added (VAT) according to Austrian Law (gem. §6, Zi.11 UStG).
- Conditions of admission: Academic degree and 5 years practical experience or a comparable qualification, such as at least five years of professional experience including a minimum of three years of experience in a management position.
- Course Languages: English
- Degree: MBA - Tourism and Leisure Management - awarded by the University of Salzburg

FIBAA akkreditiert
(Foundation for International Business Administration Accreditation)
Programm Manager:
Mag. Ramona Schwarz
Enrolment at:
SMBS -
Schlossallee 9, A-5412 Puch bei
Tel: +43 (0) 676 8822 2236
Fax: +43 (0) 676 8822 2260
Email: ramona.schwarz@smbs.at