SMBS - Die Business School der Universität Salzburg
Leveraging your technology assets for innovation and growth
Capture and evaluate all key technology assets 
Build technology control positions 
Develop a broader understanding of technology-based business models Building a successful technology commercialization strategy requires an interdisciplinary approach that considers not only the development of the technology but the business opportunities and legal implications.
This course will explore technology commercialization at the interface of business, technology, and control strategies. The participants will learn how to better capture, position, and commercialize their technology assets toward growth and global markets.
Markus Marek
Head of Study Advice and Marketing
Tel: +43 (0) 676/ 88 2222 20
E-mail: markus.marek@smbs.at
We would be glad to arrange an individual appointment – either at our location, via phone call, or Microsoft Teams. I’m looking forward to hearing from you – including any specific appointment suggestions.
Markus Marek
Head of Study Advice and Marketing
Tel: +43 (0) 676/ 88 2222 20
E-mail: markus.marek@smbs.at
€ 3.490,- including conference package for two days and four-course dinner at Restaurant Goldener Hirsch Salzburg – Jagdsalon on first conference day, excl. beverages
English
Masterclass Certificate from SMBS
Dr. Bowman Heiden, BSc, MSc, PhD
This course will explore technology commercialization at the interface of business, technology, and control strategies.
After this Masterclass, you will be ready to:
@ Imlauer Hotel Pitter
@ Imlauer Hotel Pitter
@ Imlauer Hotel Pitter
@ Imlauer Hotel Pitter
Mapping the commercial value chain
Identifying your portfolio of value propositions
Evaluating and prioritizing business options
@ Restaurant Goldener Hirsch Salzburg – Jagdsalon
Develop implementable solutions to actual strategic technology commercialization challenges of participants
@ Imlauer Hotel Pitter
Licensing-based business models
@ Imlauer Hotel Pitter
Employing different forms of open innovation
Designing openness for your business
Application for featured case study (group work)
@ Imlauer Hotel Pitter
Guided by your seasoned instructor Bowman Heiden, participants will share current or past challenges, as well as experiences related to technology assets and its controls.
To further encourage peer-to-peer learning, the “Technology Commercialization Clinic” provides a relaxed fire-side-chat atmosphere as a highlight at the conclusion of the first Masterclass day, bringing participants together to exchange insights and ideas.
Bowman is Executive Director at the Tusher Strategic Initiative for Technology Leadership, Haas School of Business, University of California, Berkeley, and the Director of the Center for Intellectual Property (CIP) at University of Gothenburg. Bowman has more than 25 years of interdisciplinary experience collaborating and teaching technology innovation and entrepreneurship for R&D, business, and legal professionals at the interface of strategy and policy.
He is co-founder of the Berkeley Deep Tech Innovation Lab and has experience supervising over 200 technology-based innovation projects, with industry, university research institutes, healthcare providers, and start-up ventures.
Bowman holds degrees in engineering, technology management and economics, and his research is at the interdisciplinary interface of economics, law, and innovation, in particular, intellectual property, and open innovation in knowledge-intensive sectors. Before turning his focus to the field of knowledge-based business, Bowman played professional basketball in a number of European countries.
Bowman is Executive Director at the Tusher Strategic Initiative for Technology Leadership, Haas School of Business, University of California, Berkeley, and the Director of the Center for Intellectual Property (CIP) at University of Gothenburg.
Bowman has more than 25 years of interdisciplinary experience collaborating and teaching technology innovation and entrepreneurship for R&D, business, and legal professionals at the interface of strategy and policy.
He is co-founder of the Berkeley Deep Tech Innovation Lab and has experience supervising over 200 technology-based innovation projects, with industry, university research institutes, healthcare providers, and start-up ventures.
Bowman holds degrees in engineering, technology management and economics, and his research is at the interdisciplinary interface of economics, law, and innovation, in particular, intellectual property, and open innovation in knowledge-intensive sectors. Before turning his focus to the field of knowledge-based business, Bowman played professional basketball in a number of European countries.
Markus Marek
Head of Study Advice and Marketing
Tel: +43 (0) 676/ 88 2222 20
E-mail: markus.marek@smbs.at
We would also be happy to arrange an individual appointment – either at our location, as a phone call, or via Microsoft Teams. I look forward to hearing from you – including any specific appointment suggestions.
Markus Marek
Head of Study Advice and Marketing
Tel: +43 (0) 676/ 88 2222 20
E-mail: markus.marek@smbs.at
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